I believe the idea to automatically reject something popular (and popular is often annoyingly popular) is a perfectly natural one. We all have the right to do that. Hell, we all should do it. Frank Black, remember, hated Nirvana when they first arrived even though everyone kept telling him they were influenced by Pixies (never bought that to be honest).
Later, if you actually like this popular something, against your desire or otherwise, keep resisting it. Keep fighting back. If you lose, you lose, but at the very least give it a good shot and die a noble death. Fortunately, with a hilariously awful album like Miley Cyrus and The Dead Petz, you don’t even have to try. Speaking of which, what the hell is wrong with Wayne Coyne? What’s in it for him?